The Loch Nell

WWF Assignment

For a school assignment, we had to create a print ad/poster to support the WWF’s campaign against the unsustainable consumption of specific marine life.

I started out with turtles but realized they were not as much of an issue as compared to the consumption of sharks’ fin soup locally. I wanted a very visual approach, and had the idea of graphically representing each shark finned on the poster. After some research, I learnt that up to 73 million sharks are harvested for their fins each year globally, but obviously, depicting 73 million sharks on an A4 ad was a bit difficult. I decided to break that figure down further, down right to the minute. I believe it also made a stronger impact.

The background of my poster is cyan, which I thought made it attention-catching, since the ad is effectively only at most 3 colors (white, cyan and black from the WWF logo).  The professor also indicated that I could have made the ad black and white in order to cut costs (very valid, since conservation is not cheap). I went home and tested them in black and white, inverted as well, but for some reason, I still prefer the cyan one.

Cyan version

The copy reads:

Sharks finned every minute

Quicker than you can finish your bowl of soup.

Up to 73 million sharks are killed each year for their fins, that works out to about 138 per minute.*

Stop ordering shark’s fin soup, stop ordering the death of sharks.

*according to fisheries scientist Dr. Shelley Clarke of the Institute for Deep Sea Fisheries.

Black on whiteWhite on black

Alternate color schemes:

(left: black on white;

right: white on black)

© 2009 Janell Hoong


3 Responses

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  1. Karen Hall said, on July 10, 2010 at 4:27 am

    I am a shark lover and an elementary school teacher. I am always looking for visuals to hang in my classroom that will educate my students on sharks and the issues they face. I think your Sharks fiinned every minute poster is simple and to the point. Was it ever actually made into a poster? If so, where could I get one for my classroom?

    • Janell said, on July 29, 2010 at 3:02 pm

      Hi Karen,

      Apologies for the late reply. Strangely I did not get any email notifying me of this comment. This was create for an advertising class and never made into a poster. Today I came to the page to download the poster but it appears it is of terrible resolution! I will try and find the original one and send them to you for you to place in your classroom. However, the WWF logo will be removed as it is not by them. It was a college assignment with WWF as the ‘client’. I’m currently working at WWF though! 🙂

      Thanks for your email, will get back to you when I’ve located the file.


  2. Karen Hall said, on July 29, 2010 at 8:52 pm


    Thank you so much for going to the trouble! I strive to have things in my classroom that will have an instant impact and you manage to create something that I believe does. I will keep my fingers crossed that you find the original. :0)

    Congrats on you job with WWF!


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